Regent Seven Seas Cruises Offers Personalized Commemorative Photo Albums for Guests

Fort Lauderdale - August 9, 2007 - Regent Seven Seas CruisesSM announced it has enhanced its innovative program with SharedBook Inc., allowing guests to preserve their cruise memories with individualized commemorative photo albums. The enhancements include improved customization and more flexibility in choice of materials, and responds perfectly to the recent trend in, and demand for, personalized journaling and scrap-booking among vacationers. The SharedBook program is a "first" in the luxury cruise segment.

Previously available only on select cruises, now guests on any Regent cruise can enjoy this one-of-a-kind vacation memento to remember their experience. The Regent Commemorative Album is a 36-page, high-quality, professionally printed and bound album that guests create online using customizable page templates. Available in both hard and soft covers, the book captures scenic pictures from different ports, information about the ship, details on the specific ports of call, facts about the destinations and highlights of on board and on-shore activities. Guests can mix these with their own personal photos and stories from their voyage, as well as shots taken by the onboard photographers. Each full-color, completed book is as unique as its author.

There are several benefits to the improved product that set it apart from others:

  • Photos taken on board can be sent directly from the ship to SharedBook
  • Guests can choose from the best selection of onboard photography available at the photo shop for inclusion in their album
  • The albums contain relevant and updated ship and itinerary content, provided by Regent
  • A "White Glove Service from SharedBook, at no additional charge, will create albums on behalf of those guests who do not wish to create the book themselves.

"We originally piloted this program on select sailings and are so pleased to be able to offer this unique offering now to all of our guests," said Sophie Vlessing, Regent vice president, guest strategy and marketing. "Our partnership with SharedBook offers guests an innovative way to create a personalized commemorative album and re-live The Regent ExperienceSM for years to come." Guest feedback from the pilot program has been extremely positive. "I loved the book when it arrived, and I am giving it to my husband for Christmas" said Susan O., a Regent guest from Midland, Georgia.

Books can be purchased for $98.95 for a hard cover or $68.95 for a soft cover. Seven Seas Society Gold, Platinum and Titanium members can receive a complimentary upgrade of a purchased soft cover album to hard cover by calling the Regent Commemorative Album Customer Service line at 888-212-3121. Domestic shipping and handling is included. Regent guests can purchase the album through their travel agent, by visiting www.Regent.Sharedbook.com , or by seeing the onboard photo shop during their cruise.

About Regent Seven Seas Cruises - Regent Seven Seas CruisesSM (RSSC) is part of Carlson Companies, a global leader in the hotel, restaurant, business and leisure travel, and marketing industries. The Regent brand encompasses luxury hotels, resorts, residences and cruises throughout the world, offering discerning travelers The Regent ExperienceSM with unique and personalized luxury. Regent Seven Seas (formerly Radisson Seven Seas) operates a fleet of medium-sized luxury cruise ships that visit over 300 ports on all seven continents, including Antarctica. RSSC is consistently rated among the world's top three cruise lines by readers of luxury travel magazines. Travel professionals worldwide voted RSSC the "World's Best Luxury Cruise Line" for the third consecutive year as part of the 2006 Travel Weekly Awards and readers of Condé Nast Traveler magazine voted RSSC "World's Best Large-Ship Cruise Line" in 2006.

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